Alright, so let me just tell you how this whole Paris collection came to life. It’s pretty special to me because, in a way, it feels like everything has come full circle.

The Beginning of It All

It all started with a stolen spoon. No joke. That spoon sparked a whole series of collections inspired by different places around the world. If you’ve been with us since the beginning, you know that our first original design was the london collection, and that’s part of why this Paris collection hits so close to home.

My first trip out of the country was to Paris and that trip gave me such a serious case of wanderlust. I just wanted to keep seeing the world. But there’s something about Paris that sticks with you. Everyone who’s been there knows what I’m talking about—the feelings, the memories, the magic of it all. I still remember being in Paris one summer when France won the World Cup. It was hands down one of the coolest days of my life. And of course, there are the romantic memories that just make Paris, well, Paris.

Capturing the Magic of Paris

When I set out to create this collection, I wanted to bottle up everything that makes Paris so special. The first ring was inspired by the city’s iconic landmarks. If you’ve been to Paris, you know how these places become a part of you. And if you haven’t been yet, they’re something to look forward to.

The second ring in the collection? That was all about the feeling you get when you see the Eiffel Tower sparkle. There’s just something so magical about it, and no matter how many times I’ve seen it, it never gets old. Fun fact about this ring, it was almost left on the cutting room floor but after showing it to friends I went to paris with and them saying no you HAVE to make that one, it was made.

Rolling Out the Collection

Now, the fun part—how we presented these pieces. I knew it had to be epic, so we broke it down into a few sections, and I’m so proud of how everything came together.

The Teasers:
We started with the croissant ring. Holding a croissant with that ring was such a meta moment, and it was the perfect teaser. Then we had an athlete lined up on the starting line with rings on their fingers—honestly, that was genius.Teasing both USA’s olympic paris bound athletes in the campaign and that the ring was coming. 

The Campaign: With the Summer Olympic Games happening in Paris, I knew Paris would be on everyone’s minds. So I thought, why not get some Olympic athletes competing for USA in our campaign? The rollout was all about these incredible athletes and highlighting each one of them. It was so good.

The Giveaway: We knew we had to go big, so we teamed up with a company I’ve been a huge fan of forever, and we gave away 2 roundtrip flights to Paris. Who doesn’t want to make memories in Paris.

This collection is more than just the pieces in it; it’s about the memories we’ve made in Paris, the dreams we have of going there, and how these pieces can be a reminder of all that. Whether you reflect on your Paris memories often or it’s still on your bucket list, these rings are about capturing that feeling, that dream, and making it a part of your everyday life.

So, yeah, this collection is super special to me, and I hope it becomes just as special to you. I was really excited about it so thanks for appreciated it. It means so much.